top social media influencers philippines 2018
What set the top social media influencers philippines 2018 apart was a hybrid of discipline, relatability, and platform savvy. Here’s a breakdown of key players across major channels:
1. Anne Curtis
Instagram / Twitter / Facebook Actress, singer, and It’s Showtime host Versatile—shares everything from #OOTD to advocacy, routinely trending Brings personal discipline to brand deals, translating showbiz credibility into massive engagement
2. Alodia Gosiengfiao
Facebook / YouTube / Instagram Philippines’ “Queen of Cosplay,” gamer, entrepreneur Regularly viral content—cosplay tutorials, travel vlogs, and gaming livestreams Proof that niche talent, managed with strategy, can conquer mainstream feeds
3. Wil Dasovich
YouTube / Instagram Popular vlogger and cancer survivor Vlogs combine adventure, travel, and personal resilience with humor Routine uploads, transparency in health battles, and relentless engagement
4. Alex Gonzaga
YouTube / Instagram / Facebook Actressturnedvlogger/prankster Comedy vlogs, pranks on family (especially sister Toni), and relatable storytelling Consistent uploads; built familyfriendly brand that pairs with major and indie partners
5. Ranz Kyle and Niana Guerrero
YouTube / Facebook / TikTok Sibling dance and challenge duo Viral for synchronized dancing, trending challenge videos, and brand collaborations Family content, high production value, and creative discipline in challenges
6. Lloyd Cadena (†)
YouTube / Facebook One of the earliest Filipino vloggers/comedians—wacky, relatable “LC Learns” videos Known for kindness and direct audience engagement Consistency and connection built a loyal base before his untimely passing
7. Janina Vela
YouTube / Instagram Beauty and lifestyle vlogger turned “big sister” figure to Filipino teens Discipline in daily content, #NoFilter talk about faith, challenges, and growth
8. Mimiyuuuh
YouTube / Facebook / Instagram Comedy and fashion personality—“Dalagang Pilipina” challenge broke records Surreal, fastcut humor, and hyper personal engagement Unscripted discipline; reinvents to stay relevant
9. Donny Pangilinan
Instagram / Twitter Actor, singer, and model with massive social reach Engages fans not just with content, but live Q&A, spaces, and advocacy projects
10. Erwan Heussaff
YouTube / Instagram Food/lifestyle vlogger, “The Fat Kid Inside” Gym and kitchen routines, food business ventures, and travel content High creative standards, regular schedule, and disciplined documentation
How Did the Top Social Media Influencers Philippines 2018 Succeed?
Consistency: Upload schedules, crossplatform presence, and responsive audience management Local connection: Humor, language (Taglish/vernacular), and everyday Filipino experiences at the core Authenticity: Failures, family drama, and transparency in hard times attracted trust Skill in platform: SEO, hashtags, thumbnails, and editing sharpened reach—every viral moment was engineered, not accidental Community: Colabs, shoutouts, and group challenges grew all boats; solo acts rarely stayed on top
Influencer Types
Vloggers: Dayinthelife, trending challenges, visual storytelling Comedians/parodists: Skits, meme roundups, reaction videos Beauty/fitness: Tutorials, hauls, food diaries Lifestyle/advocacy: Cooking, travel, entrepreneurship, wellness, and social causes
Each had to show discipline in content, energy, and audience quality.
Partnerships and Monetization
By 2018, brands saw influencer discipline in action—campaigns became longerterm and more integrated. From beauty (e.g., Maybelline, Belo, Vice Cosmetics) to food and travel brands, product placement and creative scripting became core to vlog formats.
Pitfalls and Responsibility
Influence means risk:
Public controversies tested apologies and transparency Crossplatform drama required rapid response and community management Commercialization pressured content creators to balance authenticity and brand demands
The top social media influencers philippines 2018 showed routine discipline in crisis management as well as creativity.
Final Thoughts
Discipline—not luck—powers every viral success. The top social media influencers philippines 2018 turned routines into communities, everyday moments into culture, and creative discipline into careers. As social platforms evolve, their legacy is clear: stay authentic, show up, keep content tight and local—and always innovate, even while trending.